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History

When I graduated from high school, I had no interest or training
in Art. During my sophomore year in college I realized the
only class I attended faithfully was Art History; so I met
with my professor. After a brief discussion, he gave me a
tour of the Art Department. To my surprise, he introduced
me as a new Art major. I figured I would go along with it,
and then disappear; but when I saw someone throwing a pot,
I decided to change my major from Business to Art. The first
time I said my last name in pottery class, someone called
me Zotter the Potter®.
Shortly
after college, I started making pottery reminiscent of the traditional
salt-glazed stoneware made in 19th century Southwestern
Pennsylvania. The initial pieces celebrated our nations
200th birthday. They were decorated with Bi-centennial
1976, or a town name with the year it was founded. After the
fireworks passed, I wanted to see if the pots were selling for
their Bi-centennial,
or historical appeal. So, along with my brother Randy, we set
up The Zotter Pottery in Eighty Four, Pennsylvania. We had a
20x 65 wing of an old lumber company wedged between
a flood prone stream and noisy railroad track.
The first
kiln sat outside our wooden building. We built bedroom lofts
in the studio and bought a house trailer for its kitchen and
bathroom. We expanded the line, and started using our hand-carved
stamps like the heart and pineapple. The response was immediate.
We started selling pots to stores throughout the country. Randy
moved on in 1979, but I remained in Eighty Four, through 1987.
After two brief relocations, I moved the production to our current
Pittsburghs South Side site in late 1991. Once again,
Randy helped get things running through 1993. Up to this point,
the pottery was wholesaled to small retail stores. Even though
we had sold pieces with over 2,000 town names, in all 50 states,
selling to small stores had very clear drawbacks. Most importantly,
we were unable to get any feedback from their customers.
This started
to change when The Leggett Department Stores picked up my line,
in 1991. They are located throughout the Mid-Atlantic States.
They asked me to give pottery demonstrations in their stores.
I was finally able to meet customers. I set up my potters wheel
and threw the same shape all day. The unexpected speed and consistency
of production level throwing is a real attention getter. The
response was most rewarding, with the few people who ordered
personalized pieces having the nicest things to say.
So, in
1994 I set up ZTP Inc. and started promoting personalized pieces.
This line was picked up by our first catalog in 1995. We added
additional catalogs, and eventually phased out the stores. Switching
from town commemorative to one of a kind pieces took time, but
it brought us closer to our customers.
The biggest
change yet, is our ability to reach you. From the isolation
of middlemen, to direct online sales. We are now only an e-mail
away. Let us know what you think of our pottery and website.
We will enjoy hearing from you.
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